2017年8月6日星期日
Media Musings Blog Archive Is Yahoo destined to
Media Musings Blog Archive Is Yahoo destined to
Yahoo announced the purchase of social blogging website, Tumblr, for US$1.1 billion, on Monday.
The announcement has seen Tumblr users responding with posts tagged Yumblr, many expressing fear that Yahoo ownership will change the blogging site for the worse.
The wording of Yahoo press release announcing the purchase is telling, with Yahoo CEO, Marissa Mayer, promising to screw it up the negative response from Tumblr came as no surprise, and why should it? Yahoo has a history of buying up promising online platforms, and running them into the ground.
Flickr is the most well known of http://www.botshop.org these botched take overs. The photo sharing site future looked promising when it was purchased by Yahoo in 2005. Yahoo had the money needed to take the already popular site to new heights, but that not what happened. Under Yahoo ownership, Flickr missed the opportunity to become the social media giant it had the potential to be. It even lost it's status as the first choice for photo sharing, with Facebook and Instagram taking over the role.
And Flickr wasn the only company that failed to reach its potential when Yahoo took the reigns. Social bookmarking site, Delicious, and social calendar, Upcoming, were two other ventures that suffered under Yahoo ownership.
I don know about you, but I never even heard of Delicious (which was sold by Yahoo in 2011) and Upcoming was shut down last month.
Given the massive differences in target audience and approach between Yahoo, a family friendly brand, and Tumblr, known for its explicit suitable for work content, it understandable that there is concern over how they will operate under the same ownership.
Yahoo has assured Tumblr users that the site will remain an independently operated business, and Tumblr CEO, David Karp, signed his post announcing the company had been purchased with a far from family friendly yeah If that anything to go by, it looks like the two will remain quite seperate, continuing appeal to their respective audiences for now.
But Yahoo purchased Tumblr in the hope that it would help the brand to appeal to a younger generation. If Tumblr is to revitalise Yahoo, users will need to know that it is a part of Yahoo. With that motive in mind, it seems unlikely they will remain seperate forever.
The future of Tumblr remains uncertain, but the Tumblr users have spoken and one thing seems clear: turning purple and adding advertisements won see the social blogging site flourish.
Flickr, marissa meyer, media ownership, Social media, tumblr, Yahoo, Yumblr
Posted under: Social media, Uncategorized
Dated: May 24 2013
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